We think holistically, work proactively and we let strategy drive our solutions.
Every day we earn trust by valuing the relationships we have with each other, our clients and our vendors.
Our clients count on us to deliver integrated marketing solutions. And we like to make them look good.
In the end we deliver innovative, well-designed solutions that exceed client expectations. That’s the point, right?
No B Team Here
No B Team Here
They say an agency is only as good as its people.
We don’t know who “they” are, but we like their style. Every person on our team is amazing in their own right, but the real magic happens when we come together to solve the stickiest marketing challenges.
Each of us brings a unique perspective, honed by years of experience, that allows us to uncover hidden gems of insight that turn brands into household names. And that’s a pretty big deal. At least that’s what “they” tell us.
VP Strategy & Analytics
Chris is an innovative marketer with nearly 15 years of experience in digital marketing developing brand-building online strategies as well as managing SEO/SEM, analytics, and online media. As a digital strategist, understanding culture and context is equally important to the content and the channel. With extensive experience in interactive creative, media, as well as social media, Chris applies both a specialist’s understanding and a generalist’s application of marketing in a digital world.
Chris’s range of experience stems from having worked for various agencies and clients in a broad base of industries that include Mazda North American Operations as their Manager of Online and Social Media, Doner Advertising on Roy’s Hawaiian Fusion Cuisine, Mazda and others, as well as West Marine, Jenny Craig, Adidas Golf, Kia, Hyundai, and VW.
Prior to joining IMW, Chris worked for Carat Fusion, Denso and Mazda in a variety of Digital Advertising and Social Media positions.
Favorite Quote: Everything can always be done better than it is being done. - Henry Ford
Something you didn't know: Christopher has a passion for racing high performance sailboats.
President & CMO
Peter has a broad range of marketing experience on both the client and agency side. Not only does he serve as strategic council for a variety of companies in varied industries, as the Agency CMO he brings new ideas to every project. Gifted in public speaking and training, Peter is often asked to spearhead presentations to management and corporate stakeholders as well. Peter is an excellent facilitator of our IMW Strategic Summits.
Prior to co-founding IMW, Peter served as a Management Supervisor at Saatchi & Saatchi, where he managed several hi-tech and medical accounts. He also held the position of Marketing Communications Manager for Eastman Kodak over a nine-year period, including seven years in Kodak's International Marketing Group for Asia, Africa, and the Middle East.
Favorite Quote: You can’t control the wind. You can adjust the sails. - Unknown
Something you didn't know: Peter and Kari met at Syracuse University when he skipped ballroom dance class and stopped by an Advertising Club meeting instead.
President & CEO
Kari’s career in marketing and advertising spans over 25 years on both coasts, from leading advertising agencies in New York to several Fortune 500 companies in California. With extensive client and agency experience in multiple categories, she co-founded IMW in 1992 to provide clients with completely integrated marketing communications solutions serviced by talented professionals who are passionate about exceeding their client’s expectations.
Kari continues to be passionate about keeping the Agency on top of changing trends in communications and is involved in analyzing businesses and developing strategy. She has particular passions for nutrition and food marketing.
Prior to starting IMW, Kari worked for Beatrice Hunt-Wesson, Mobil Chemical Company Consumer Products Division, Dancer Fitzgerald Sample, and Cunningham & Walsh.
Favorite Quote: Nothing is so bad it’s not good for something! - Kari's Mom
Something you didn't know: Kari knew she wanted to pursue a career in advertising when she was 16.
Senior Vice President, Account Director
Liz provides IMW clients with strategic insights based on over 20 years of agency and corporate experience in the consumer products, food, nutrition and entertainment industries. She manages a talented account management team ensuring that programs are strategically sound and executed on time and in budget.
The programs Liz has managed have incorporated advertising, public relations, social media and promotions and have resulted in solid results in sales and share growth for IMW clients.
Prior to working for IMW, Liz worked for Walt Disney Co. and Edelman on brands like Nestle’s Juicy Juice.
Favorite Quote: When you believe in something believe in it all the way, implicitly and unquestionably. - Walt Disney
Something you didn't know: Liz is one of two IMW employees who joined us, left us then returned better than ever.