Size is Everything (Shorter is Better)

A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”

How data is going to change your 2018

The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued

The Opportunity: Black Friday/Cyber Monday

Black Friday is on the horizon, and for many of our clients, this is make-or-break time for the year. Last year alone $1.93 billion was spent online in the U.S. – nearly a 12% increase from the year prior – and projections have continued growth in 2017. Cyber Monday beat out Black Friday with nearly … Continued

Happy Summer! Three Must Do’s Before it’s Done.

Ah, summer. For most of us the weather is at its best, and while there’s still work to be done, it’s a time to change things up a bit. So I encourage you to accomplish these three must-do’s before the Fall comes around. TRAVEL Studies show that travel can alleviate stress and improve productivity. (Source: … Continued

Live Streaming – Developing a Video Strategy for the Right Now

We live in an information culture that is addicted to “the now.”  People want to know what’s happening, as it’s happening, and they want to know now. Live streaming is the latest advancement in this continuing evolution. As the technology has advanced, brands continue to become more involved, and the platforms continue to integrate (and … Continued

When it Comes to Crisis Management, Advance Planning is Everything

Bad news travels fast – especially today – so when facing a crisis situation, companies must be able to respond quickly yet thoughtfully. No one can predict when a crisis will hit or the exact circumstances, but every company faces particular risks or vulnerabilities that are tied to the nature of their products or industry. … Continued

Three Ways Tech Takes Experiences Beyond the Footprint

Three Ways Tech Takes Experiences Beyond the Footprint The best way to learn about a brand is to experience it. Marketers are constantly on the hunt to uncover new ways to inform audiences and extend the brand relationship with real-life experiences. Experiential campaigns have no geographical limits, reaching consumers anywhere from events, tours, contests, and … Continued