More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued
Let’s face it, we are all now attached to our technology. Who would think about leaving home without their phone? What calls would you miss? What if you suddenly need directions? Or the internet? Or Angry Birds? But what about that other wonderful tool we touch nearly every hour of every working day—our PC. When … Continued
With US advertisers pacing to spend about $4.6 billion on Amazon’s advertising platform in 2018, the company has become the third largest online advertising platform in the United States. According to an article in Fortune, the top two platforms, Facebook and Google, account for 58% of the entire US online advertising market. In 2018, Facebook … Continued
If you and your team have the chance to gather in Avalon on Santa Catalina Island for a day of fun, do it. Not that it should take much convincing, but just in case, here’s a breakdown of our recent excursion. Catalina Fun Fact #1: The Chicago Cubs trained on Catalina Island from 1921 to … Continued
It’s been happening for a while. Consumers are holding companies accountable for their contributions to the greater good. According to the recently released 2018 Cone/Porter Novelli Purpose Study, nearly 80% of consumers say they are more loyal to purpose-driven brands than traditional brands, and nearly 75% are more willing to defend them. The study also … Continued
A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”
Dynamic ads are nothing new. We are constantly followed by these ads on social media and our favorite websites.
It is no secret that consumers are getting smarter and the advertising landscape is constantly evolving and shifting.
Experiential Marketing is a big deal at festivals—and, if Coachella was any indication, it’s getting bigger.
The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued