Social Media Trends

Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued

The Present is the Future

Understanding the historical data of your consumers is important, but real-time data is critical to the modern customer journey. In his article on Forbes, “Transforming The Customer Experience: Personalization,” Dale Renner, CEO and Founder of RedPoint Global, posits that “A frictionless customer experience can only be enabled through real-time engagement that spans touch points and … Continued

Absentee Event Marketing

More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued

Meeting Etiquette: Me and My PC

Let’s face it, we are all now attached to our technology. Who would think about leaving home without their phone? What calls would you miss? What if you suddenly need directions? Or the internet? Or Angry Birds? But what about that other wonderful tool we touch nearly every hour of every working day—our PC. When … Continued

Amazon the Ad Platform

With US advertisers pacing to spend about $4.6 billion on Amazon’s advertising platform in 2018, the company has become the third largest online advertising platform in the United States. According to an article in Fortune, the top two platforms, Facebook and Google, account for 58% of the entire US online advertising market. In 2018, Facebook … Continued

Window Shopping

Grabb-It, a software company in Milpitas, California, is turning car windows into advertisements. According to their website: Grabb-It is a location based Dynamic Digital – OOH (DD-OOH) advertising platform. We give the advertisers the perfect opportunity to reach the consumers near the point of purchase. Grabb-It can strategically place your message in front of millions … Continued

Consumers Connect More with Purpose-Driven Brands

It’s been happening for a while. Consumers are holding companies accountable for their contributions to the greater good. According to the recently released 2018 Cone/Porter Novelli Purpose Study, nearly 80% of consumers say they are more loyal to purpose-driven brands than traditional brands, and nearly 75% are more willing to defend them. The study also … Continued

Size is Everything (Shorter is Better)

A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”