The Opportunity: Black Friday/Cyber Monday

Black Friday is on the horizon, and for many of our clients, this is make-or-break time for the year. Last year alone $1.93 billion was spent online in the U.S. – nearly a 12% increase from the year prior – and projections have continued growth in 2017. Cyber Monday beat out Black Friday with nearly … Continued

Happy Summer! Three Must So’s Before it’s Done.

Ah, summer. For most of us the weather is at its best, and while there’s still work to be done, it’s a time to change things up a bit. So I encourage you to accomplish these three must-do’s before the Fall comes around. TRAVEL Studies show that travel can alleviate stress and improve productivity. (Source: … Continued

Live Streaming – Developing a Video Strategy for the Right Now

We live in an information culture that is addicted to “the now.”  People want to know what’s happening, as it’s happening, and they want to know now. Live streaming is the latest advancement in this continuing evolution. As the technology has advanced, brands continue to become more involved, and the platforms continue to integrate (and … Continued

When it Comes to Crisis Management, Advance Planning is Everything

Bad news travels fast – especially today – so when facing a crisis situation, companies must be able to respond quickly yet thoughtfully. No one can predict when a crisis will hit or the exact circumstances, but every company faces particular risks or vulnerabilities that are tied to the nature of their products or industry. … Continued

Three Ways Tech Takes Experiences Beyond the Footprint

Three Ways Tech Takes Experiences Beyond the Footprint The best way to learn about a brand is to experience it. Marketers are constantly on the hunt to uncover new ways to inform audiences and extend the brand relationship with real-life experiences. Experiential campaigns have no geographical limits, reaching consumers anywhere from events, tours, contests, and … Continued

IMW Agency at SXSW 2017 – Avocados from Mexico

Brand Activation @SWSW: Connecting with Millennials and Influencers South by Southwest (SXSW) has become one of the largest gatherings for marketers looking to reach the elusive Millennial audience, with roughly 35 thousand annual attendees. Held every March in Austin, Texas the 10-day conference features the latest innovations in film, interactive media and music. That makes … Continued

IMW Agency at SMX West 2017 – The Biggest Takeaways

In March IMW attended the 2017 Search Marketing Expo (SMX West) conference put on by Search Engine Land in San Jose, CA. The conference had multiple seminars on SEO and SEM best practices and rising trends with some of the industry’s most influential journalists and gurus. Below is a recap of some of the important … Continued

Leadership in Advertising – What I Learned about Being a Leader

I recently had the humbling opportunity to be a mentor to an aspiring university student. As we sat in our introductory meeting, his first question was straight to the point: “What have you learned about being a Leader?” Over my 19 year career in the advertising industry, here are the top four takeaways on what leadership … Continued

Digital Transformation – Vital for Mid-Market Businesses

As the third annual Center for Digital Transformation (CDT) at the UC Irvine Paul Merage School of Business is approaching on March 23, 2017, their “Road to Reinvention, Leadership in the Digital Age” theme continues to have a profound effect on marketers. While there is an impressive line-up of participants from enterprise level stalwarts including … Continued