A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”
Dynamic ads are nothing new. We are constantly followed by these ads on social media and our favorite websites.
It is no secret that consumers are getting smarter and the advertising landscape is constantly evolving and shifting.
Experiential Marketing is a big deal at festivals—and, if Coachella was any indication, it’s getting bigger.
The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued
Black Friday is on the horizon, and for many of our clients, this is make-or-break time for the year. Last year alone $1.93 billion was spent online in the U.S. – nearly a 12% increase from the year prior – and projections have continued growth in 2017. Cyber Monday beat out Black Friday with nearly … Continued
Ah, summer. For most of us the weather is at its best, and while there’s still work to be done, it’s a time to change things up a bit. So I encourage you to accomplish these three must-do’s before the Fall comes around. TRAVEL Studies show that travel can alleviate stress and improve productivity. (Source: … Continued
We live in an information culture that is addicted to “the now.” People want to know what’s happening, as it’s happening, and they want to know now. Live streaming is the latest advancement in this continuing evolution. As the technology has advanced, brands continue to become more involved, and the platforms continue to integrate (and … Continued
Bad news travels fast – especially today – so when facing a crisis situation, companies must be able to respond quickly yet thoughtfully. No one can predict when a crisis will hit or the exact circumstances, but every company faces particular risks or vulnerabilities that are tied to the nature of their products or industry. … Continued
Three Ways Tech Takes Experiences Beyond the Footprint The best way to learn about a brand is to experience it. Marketers are constantly on the hunt to uncover new ways to inform audiences and extend the brand relationship with real-life experiences. Experiential campaigns have no geographical limits, reaching consumers anywhere from events, tours, contests, and … Continued