YouTube AR Beauty Try-On

Opening a new door for makeup brands to sell their products, YouTube has released a new update: AR Beauty Try-On. This feature will be used in a split-screen experience while YouTube viewers watch a makeup tutorial. Pre-recorded tutorials will play like normal, while a second screen will stream from a user’s front-facing camera. It is … Continued

IMW Bowling Night

Family is a big deal at IMW. Not just the metaphorical co-worker family, but the actual husbands, wives, and kids of each and every employee. One way we celebrate those nearest and dearest? IMW’s Family Bowling Night. Last week, IMW loved ones rolled strikes, spares, and maybe a gutter ball or two at Bowlmor Lanes … Continued

Connected TV and Direct-To-Consumer Brands

About a month ago, Telaria, a video advertising software company, partnered with Hulu and published a study detailing how Connected TV (CTV) has become “a key channel for Direct-to-Consumer (DTC) brands to increase reach and drive brand awareness.” This is a big deal. As cord cutting becomes more prevalent, more and more people consume a … Continued

Post Trade Show Tips

The big show is now over. After months of planning and long days that make your feet sore and the edges of your mouth tired from smiling, it’s done. But is it? Not if you want to extend the benefits of going to the show and turn them into tangible results. Here are four quick … Continued

Five Ways Swag Works for Your Brand

No matter what you call them, swag, tchotchkes, or promotional products, logo’d items represent a marketing tool with one of the lowest costs per impression, all while providing real-world engagement in an increasingly digital environment. Promotional products and branded apparel have a nearly unrivaled ability to make your audience feel good about your brand. With … Continued

Experiential Marketing in 2019

According to Econsultancy, budgets for experiential marketing have risen for 19 consecutive quarters and four trends will continue to drive that growth this year: “Investment from every sector,” “Paid- for experiences,” “’Stayable’ experiences,” and, “Technology and innovation.” We tend to agree. Investment from every sector means everyone is playing now—big brands, small brands, B2B, B2C, … Continued

Do Digital Differently

These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued

Thanks-A-Lot

Thanks to the Girl Scouts, this time of year always gets me thinking about team management. And cookies. For the last few years my family and I have taken part in a tradition dating over 100 years: we sell Girl Scout Cookies. Well, technically I guess my daughters sell Girl Scout Cookies. That’s kind of … Continued

Social Media Trends

Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued