E-mail Marketing – Shoring up some essentials


Chris Bretschger

February 27, 2015

Why E-mail Marketing?

When there’s a myriad of other eye-catching marketing tactics out there, sometimes it’s nice to go back and take a look at some of the essentials and remind ourselves as to why we need to ensure that these are shored up, because, quite frankly, there are a lot of exciting developments happening in these areas.

  1. Immediate reach – More than half of the US check their e-mail at least once a day, and with the increased use of mobile devices – this is a stat that is surely to increase consistently over the years.
  2. Effectiveness – For those clients who have developed lists – these are your low-hanging opportunities. Your list is a group of folks who have asked to be communicated to – of course, in hopes of benefit on their behalf.
  3. Targeting – As we build our lists and learn more about each user, our insights on how each individual reacts to a particular message gives us more detail in to how we can message them in the future.
  4. ROI – As a result of the above working together – e-mail marketing has the ability to be one of the most effective producers of revenue and leads for your company. By knowing your users better, messaging them more directly, and learning along the way,
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