Sometime we all just need a little extra incentive to make a purchase. That’s where promotion comes in. It starts with understanding your specific objectives, target and budget. Then we develop the promotion concept utilizing the best delivery method whether that be online, email, direct mail, in-store or at a special event.
The key to effective promotions is to have them integrated. Use a variety of outreach efforts—e-blasts, bloggers, PR, advertising—to get the word out and instill a sense of urgency. We also make it shareable so fans can encourage their friends to participate, as well.