Getting in front of the media isn’t easy but can be very effective. Taking the media on an adventure that is both fun and educational is a great way to build relationships, as well as get in depth, great coverage. Or taking a celebrity on the road for a pre-set schedule of TV segments is a win-win for both media and our clients. The media outlet gets “free” content and our clients get nice press. Mostly it’s the positioning and hard work up front, as well as covering all of the logistical details, that separate a good media tour from a great media tour.