Most every organization has a core group of stakeholders who need to be kept informed on something. New products? New Services? Changes in policies or staff?
Fortunately, today digital makes it so easy to deliver a newsletter to a targeted audience in a timely matter and to be able to track the results.
A newsletter is a great way to get information to an audience that is hungry for your information. Whether the newsletter is aimed at a consumer or industry target, it needs to be meaty. IMW newsletter open rates typically are higher than the industry average. We do this by making sure the subject line is compelling with a tease of information that the reader really wants to know. Then we pay it off inside.