Before the press release must come the strategy that answers the question: Why will this news outlet cover my story? What makes it newsworthy? Will visuals help tell the story better?
At IMW Agency, we dig deep into the story to make sure the angle we select is compelling enough to obtain the desired pick-up. Using AP style, our in-house staff will write the press releases and pitch them, as well.
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Our most recent work, “The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.