Today, video has all but taken over as a must have in the marketing toolbox. And not just one video but enough to address multiple products and the interests of multiple audiences. The video can be either sophisticated or simple depending on the audience and budget. A good strategy to keep the costs down is to assess your overall needs and shoot them all together on a tight schedule then finishing and then issue according to your schedule. Good planning up front can save thousands of dollars later. We know how to do this.