DENSO Heavy Duty

Introducing the new DENSO PowerEdge

DENSO Heavy Duty PowerEdge Alternator Launch

Creative Brief

As part of a new product launch campaign, IMW produced a video, website and magazine ad campaign for DENSO Commercial & Heavy Duty. This department of DENSO is a global OE manufacturer with more than 30 years of experience building the parts that keep the most powerful commercial trucks operating both on the highway and off. IMW partnered with Sparkhouse, an Orange County video production team, to create an online marketing video to drive the launch of DENSO’s new line of highly efficient hi-amp alternators, PowerEdge.


Hi-Amp PowerEdgeTM Alternator is new, lighter weight, more durable, more reliable &greater output at low RPMs.


Fleet owners and wholesale distributors for heavy-duty and medium size trucks, buses and vans.

Call to Action

Drive reader to to learn more about the product and inquire for sales.