Challenge

BJ’s Restaurant Group was in need of a strategy to reinvigorate their dormant loyalty members, and introduce them to new menu items to bring them back as regular guests.

Insight

After digging through a wealth of information, IMW was able to work with BJ’s Restaurants to develop a dynamic messaging strategy to speak to each loyalty member individually, providing customized offers and promotions that would motivate members based on their previous activities.

Results

Once IMW began our customized messaging campaign, previously flat YoY revenue numbers for these guests began growing by more than 16%.