Welcome to our digital water cooler where we post updates about additions to our dedicated talent roster, new clients, awards and highlights of what’s new at IMW.
IMW Named Agency Of Record For Foundation Drilling Experts Champion Equipment Company
IMW Agency has expanded its B2B client roster with the addition of Champion Equipment Company and Champion Equipment Sales, the leader in advanced foundation construction drilling equipment and service. IMW has been brought on to develop a common brand voice for multiple brands/divisions and to launch a new national marketing campaign.
To reinforce Champion’s unmatched expertise and leadership, IMW has developed a creative platform entitled, “Consider It Done. Right.” The creative theme will be carried out in print and digital advertising, along with a PPC campaign that is already showing strong results. In addition, IMW will be responsible for Champion’s media planning, website enhancements, PR and trade shows.
About Champion Equipment Sales LLC
Champion Equipment Sales, LLC is the Sales & Service agent for ground engineering equipment for Soilmec North America western coastal states, which includes Washington, Oregon, California, Arizona, Nevada, Alaska, and Hawaii and all of LEFFER North America. Champion Equipment Sales has more than 25 years of experience in foundation drilling and ground engineering fields. Champion has offices in Henderson, Nevada and Paramount, California.
IMW Launches Integrated Campaign Featuring NHRA Champion Jason Line
In the world of auto racing, every little edge matters. So when 2016 National Hot Rod Association World Champion, Jason Line, casually commented that his team had zero spark plug failures last year after switching to DENSO Iridium Spark Plugs, DENSO Auto Parts jumped at the chance to build a marketing campaign around the powerful testimonial.
DENSO enlisted IMW Agency, an award-winning integrated marketing communications firm in Costa Mesa, California, to develop an integrated outreach campaign to connect with NHRA fans and auto enthusiasts. The campaign includes a 30-second TV spot featuring Line and his impactful testimonial, which is running on Fox Sports and will be leveraged on multiple social media channels. [Click here to view] The campaign also includes an NHRA Title Sponsorship, ticket give-away promotion, advertising on Facebook and YouTube, and extensive social media engagement with pre, during and post-race support.
“The DENSO campaign is a great example of our team moving swiftly and strategically with our client to leverage an unexpected opportunity,” said Peter Bretschger, IMW President & CMO. “We’re thrilled to connect with auto enthusiasts in this way and build further confidence in the DENSO brand.”
About DENSO Products and Services Americas
DENSO Products and Services Americas, Inc. is an automotive components sales, remanufacturing and distribution company that employs 500 people in Long Beach and Murrieta, Calif. The company’s product line includes heavy-duty and automotive alternators, starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps, fuel injectors and wiper blades. DENSO Products and Services Americas supplies parts for original equipment service dealers, independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. For more information, go to www.densoautoparts.com.