The world of brand communications often relies on a different, creative approach. The trust factor is a huge component to any brand. It is getting difficult for brands to simply say, “trust us”; now brands must rely on the influential community (bloggers, etc.) to help them communicate the message.
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Our most recent work, “The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.