Brand Strategy

Brand Guidelines

IMW Brand Strategy - Brand Guidelines

Correct and consistent usage of the new brand by all applicable stakeholders is critical to maintaining its power and success. Guidelines are also an opportunity to inspire your employees about the new brand and its related components. We’ll develop a digital set of guidelines that will include use of the core signature, signature elements, tagline, brand voice, look and feel and applications. The digital document will incorporate visual examples from the look and feel.