Brand Development is not the same thing for all companies. So we have three menu offerings that encompass different components across 5 different stages that can be customized for you. The development of the Brand Platform takes place in two phases as follows:

Phase 1:

• General Discovery

• Kick-Off meeting

• Stakeholder Perceptions and Engagement

• Finding Workshop Meeting

• Findings Report

Phase 2:

• Best Practices and Competitive Analysis

• Brand Audit

• Brand Essence Workshop

• Brand Platform Development

• Strategic Brand Platform Report

The Brand Platform will consist of:

• Research insights and summary

• Identification of key target groups

• Corporate values

• Brand Attributes

• Brand Promise Statement