Brand Strategy

Brand Platform Development

IMW Brand Platform Development

Brand Development is not the same thing for all companies. So we have three menu offerings that encompass different components across 5 different stages that can be customized for you. The development of the Brand Platform takes place in two phases as follows:

Phase 1:

  • General Discovery

  • Kick-Off meeting

  • Stakeholder Perceptions and Engagement

  • Finding Workshop Meeting

  • Findings Report

Phase 2:

  • Best Practices and Competitive Analysis

  • Brand Audit

  • Brand Essence Workshop

  • Brand Platform Development

  • Strategic Brand Platform Report

The Brand Platform will consist of:

  • Research insights and summary

  • Identification of key target groups

  • Corporate values

  • Brand Attributes

  • Brand Promise Statement