Multi-cultural millenials are now commanding a significant portion of buying power. Marketers are taking notice and working to develop strategies that attract this market. IMW develops programs targeted not only to the Hispanic market but the Asian market as well.
We are mindful that today’s consumers live in a multi-cultural world so the messages cannot conflict but can build on each other. Marketing efforts should be integrated and incorporate not only online but through Public Relations, Bloggers, Social Media, as well.