On-pack is a great way to differentiate your product at the point of sale where customers are comparing different purchase options. A good on-pack offer can disrupt the price value equation in your favor. Obviously, the stronger the offer the better the results.
Big fan of whitepapers?
Our most recent work, “The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.