With many purchase decisions made at point of sale it’s important for the communication to be compelling, clear and concise. Then there’s the challenge of getting it up since many retailers feel that your branded POS takes away from the store brand. A way around this is to work with retailers in advance and, if needed, customize your POS for their programs. Or develop a display contest to go with your in-store promotion that gives the department manager more incentive provide support in-store. In any case, don’t over produce the material unless you can use whatever is leftover at another time.