Value added offers are another way of differentiating your product or service from the competition. Knowing what your customer values is key to developing a value added proposition that worValue added offers are another way of differentiating your product or service from the competition. Knowing what your customer values is key to developing a value added proposition that works. You might consider offering free services with purchase or free shipping. Or in the commodity world it could be buy 2 get 1 free.s. You might consider offering free services with purchase or free shipping. Or in the commodity world it could be buy 2 get 1 free.