BJ's Restaurant & Brewhouse

Engaging Loyalty Members

BJ's Restaurant & Brewhouse


BJ’s Restaurant Group was in need of a strategy to reinvigorate their dormant loyalty members, and introduce them to new menu items to bring them back as regular guests.


After digging through a wealth of information, IMW was able to work with BJ’s Restaurants to develop a dynamic messaging strategy to speak to each loyalty member individually, providing customized offers and promotions that would motivate members based on their previous activities.


Once IMW began our customized messaging campaign, previously flat YoY revenue numbers for these guests began growing by more than 16%.

Email & CRM Integration


Search Engine Optimization

Website Management

Website & App Development

Mobile Optimization