Challenge

Tucked away like an oasis in the heart of Newport Beach, the Newport Beach Country Club has exuded an unmistakable feeling of warmth and casual sophistication. It has a sense of tradition nurtured over time and proudly upheld by four generations of members. Its new owners wanted to re-brand and re-build the club without losing its character, charm and sense of history.

Insight

Members are the heart and soul of a club. We need to make the members happy and evolve the brand without stripping the renowned place that NBCC has earned throughout the past 4 decades. IMW accomplished this by deciding to evolve, not replace, the existing identity. Modernize all collateral, and develop a tone that proudly reflects the places Newport Beach Country Club is going.

Results

Brand agency IMW developed a new, evolved brand identity for Newport Country Club in 6 months. Modernizing its iconic logo, and developing a club voice that mirrors its new style and clubhouse. The club transformation was announced to the members and public with a construction groundbreaking event where plans for the new clubhouse and the new logo were presented. Branded materials were developed and a sales brochure was utilized to gain new membership. The clubhouse opened with membership sold out and a waiting list!