Challenge

In a very short season (2 ½ months) and coming off record achievement in Social media the previous year, our goal was to further increase the fan base and consumer engagement on all Social Media platforms.

Insight

Leveraging the impact of the visual beauty of The Flower Fields in bloom and guests who love taking pictures and sharing, IMW developed a photo contest with tie-in partner Canon called “Spring into the Colors of Nature.” We focused on Facebook, Twitter and Instagram with an overlay effort through bloggers and Facebook ads to broaden the reach.

Results

• +70% new website visitors
• Facebook audience reached over 30,000 with 5000 new likes
• 1439 New Twitter followers
• 942 New Instagram followers
• Program won Silver Bulldog award for Digital/Social PR!