Experiential Marketing: Coachella
Experiential Marketing is a big deal at festivals—and, if Coachella was any indication, it’s getting bigger.
Hospitality
5 Steps to Improve Your Hotel’s Analytics
There used to be a day where you would place an ad in a local or regional publication, and you’d get a sense that the phone was ringing more often to indicate success.
5 Tips for Successful Hospitality Online Reputation Management
Many companies think they have a hold on their online reputation, but there is always more you can do improve your connection with your guests.
3 Keys When Using Facebook Reactions for Business Pages
What does the new liking system on Facebook mean for business pages? As of today, Facebook has upgraded its liking system with “Reactions.”
Dive into Data: Predictive Marketing Analytics For Hotels
With the U.S. population close to 320 million strong, and world-wide expanding beyond 7 billion, a hotel’s marketing net must continue to evolve in order to find the right transient guest who will want to book a room.