There’s really no other way to put it. Over the last two months, our worlds have been rocked. If there’s anyone who is going about business as usual right now, they’re definitely the outlier. The events over the past 8 weeks have shocked the system. Depending on how the government regulations and markets have impacted … Continued
Spotting trends and figuring out how your brand should respond is one of the most exciting parts about marketing. Here are five marketing trends that speak volumes about today’s consumers. 1. Living Luxury Young adults are choosing to “live” luxury rather than own it. Instead of physical possessions, more are opting for high-end, memorable experiences … Continued
One of the key tenets of digital marketing is knowing where to find your audience. This is an aspect that must be constantly monitored as it changes often—consumers move around the internet, bouncing from platform to platform with the ebbs and flows of various trends and opportunities. Earlier this year, in an article on Think … Continued
According to a recent Pew Research Study, only 10 percent of Americans don’t use the internet and that statistic has continued to decline every year since 2000. Those not using the internet tend to be seniors, have less than a high school education and are from lower income households living in rural areas. This means … Continued
About a month ago, Telaria, a video advertising software company, partnered with Hulu and published a study detailing how Connected TV (CTV) has become “a key channel for Direct-to-Consumer (DTC) brands to increase reach and drive brand awareness.” This is a big deal. As cord cutting becomes more prevalent, more and more people consume a … Continued
These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued
Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued
Understanding the historical data of your consumers is important, but real-time data is critical to the modern customer journey. In his article on Forbes, “Transforming The Customer Experience: Personalization,” Dale Renner, CEO and Founder of RedPoint Global, posits that “A frictionless customer experience can only be enabled through real-time engagement that spans touch points and … Continued
More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued
Let’s face it, we are all now attached to our technology. Who would think about leaving home without their phone? What calls would you miss? What if you suddenly need directions? Or the internet? Or Angry Birds? But what about that other wonderful tool we touch nearly every hour of every working day—our PC. When … Continued
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“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.