February 11, 2016
The New Year brings a new strategic alliance and expanded business to IMW. Our agency is now the West Coast home office for CGPR, an established consumer lifestyle PR firm that originally started in Marblehead, Massachusetts.
The strategic alliance is a new business opportunity allowing both agencies to leverage each other’s skill sets and capabilities. The alliance expands IMW’s PR offerings, while enabling CGPR to offer additional creative, digital and branding services.
In addition to the new alliance, IMW has secured several new or expanded business opportunities including: social media outreach and website management for Young’s Market, a premier West Coast distributor of fine wine and spirits; digital media strategy and advertising for Pacific Hospitality Group’s “Meritage Collection” of luxury hotels; and trade show management and marketing communications for DENSO’s Heavy Duty division.
To support the expanded business opportunities, IMW has promoted two senior staffers. Liz Wilkins has been promoted to senior vice president and will oversee all account services for the agency’s diverse client roster, which spans the food, hospitality/destination and B2B industries. Jonathon White has been promoted to creative director and will lead creative strategy and development for a range of B2B and B2C initiatives.
We’re pleased with the new opportunities and expanded business IMW is enjoying. Most importantly, we have the right team and expertise in place to drive meaningful results for our clients.