February 6, 2015
COSTA MESA, Calif. (February 4, 2015) — Integrated MarketingWorks (IMW), an award-winning marketing communications agency based in Costa Mesa, kicks off 2015 with a new brand identity and several new business wins. As part of the brand refresh, the agency has introduced a new logo and website, and also simplified its name. While the name has been streamlined to IMW, the agency remains committed to an “integrated marketing” approach, a core capability since the company’s inception over 20 years ago.
Over the past six months, IMW has been refining its agency services, and the refreshed brand is a culmination of those efforts. Recent additions include hiring a new Creative Director, Cynthia Murnane, who brings extensive brand building experience to the team; expanding its Digital Marketing services led by Chris Bretschger, Director of Digital Strategy; and becoming a designated Google Partner with certification across search, display and video advertising. As a result, IMW has landed several new clients in a variety of industries including: Sonora Spring Grapes from Mexico, UMe Federal Credit Union and DENSO Heavy Duty division.
“Refreshing one’s brand is critical to staying relevant, and just as we often recommend to our clients, we’re excited to embrace the future with a new look plus expanded expertise,” said Kari Bretschger, IMW President and CEO. “The new website shows our breadth and personality and is the perfect showcase for the results of our brand exploratory process.”
Among IMW’s new offerings is an updated, proprietary Brand Development process, which the agency took itself through to develop its refreshed brand identity. The new positioning encompasses four key agency attributes: Integrated Thinking. Proactive Problem Solving. Strategically Inspired Creative. Making Relationships Matter. The new logo incorporates an updated font and color palette but still reflects IMW’s commitment to integration. The circle around the letters represents a continuous cycle of idea generation, as well as a process of collaboration. The orange dot punctuates the letter “i” which accents the agency’s emphasis on integration, which has helped set IMW apart from other local firms.