The other month I wrote about how analytics can be a flawed science. Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry. Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued
Analytics, predictive or otherwise, seems to be a practice that is being abused in our industry. Having focused on digital marketing for the last 10 years, I’ve lived my career in numbers, access tables/databases, and way too complex spreadsheets. 30-50 page (yes, some the size of ‘the yellow pages’) decks for monthly site reports filled … Continued
Times have changed in our agency world. Advertising, Public Relations and Marketing Services agency engagements are revolving more frequently. And while most who are in the business of connecting agencies and clients…
Or a thousand at a time. It’s all a matter of integrating the plan. No matter the customer group, demographic or geographic clustering, building relationships is the currency of every business. The key to accomplishing this is to understand the other person’s interests and needs. Marketers have to take the same attitude of all good … Continued
Making sure your web site is mobile friendly is now more important than ever. On April 21, Google will be rolling out its latest change to their algorithm – this one particularly focused on rewarding sites with mobile friendly usability. This latest update is a continuation of their 2013 update, but is expected to have … Continued
Being an integrated marketing agency, we’re involved in all parts of the marketing mix – advertising, public relations, promotions, social media. All of them have their role, but the one that seems most misunderstood is PR. If you ask friends or colleagues to describe PR, you’re likely to get a myriad of answers. Is it … Continued
Perception is reality – Why great photography can help build brands You may have seen the hilarious parody executions of Vince Vaughn in stock photos as featured on AdWeek this week. They make a great point. Stock photography can be outright awful, even detrimental to a brand. The reason we think it’s funny is that … Continued
Why E-mail Marketing? When there’s a myriad of other eye-catching marketing tactics out there, sometimes it’s nice to go back and take a look at some of the essentials and remind ourselves as to why we need to ensure that these are shored up, because, quite frankly, there are a lot of exciting developments happening … Continued
I woke up this morning to an email that announced “Congratulations! You’re a Bulldog Reporter Award Winner—The Flower Fields Social/Digital Campaign Lose Yourself in Color!” Which made me smile and then think about what others would think…Do they matter? As a society we are encouraged to do the best we can, that when we excel … Continued
COSTA MESA, Calif. (February 4, 2015) — Integrated MarketingWorks (IMW), an award-winning marketing communications agency based in Costa Mesa, kicks off 2015 with a new brand identity and several new business wins. As part of the brand refresh, the agency has introduced a new logo and website, and also simplified its name. While the name … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.