No matter what you call them, swag, tchotchkes, or promotional products, logo’d items represent a marketing tool with one of the lowest costs per impression, all while providing real-world engagement in an increasingly digital environment. Promotional products and branded apparel have a nearly unrivaled ability to make your audience feel good about your brand. With … Continued
According to Econsultancy, budgets for experiential marketing have risen for 19 consecutive quarters and four trends will continue to drive that growth this year: “Investment from every sector,” “Paid- for experiences,” “’Stayable’ experiences,” and, “Technology and innovation.” We tend to agree. Investment from every sector means everyone is playing now—big brands, small brands, B2B, B2C, … Continued
These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued
Thanks to the Girl Scouts, this time of year always gets me thinking about team management. And cookies. For the last few years my family and I have taken part in a tradition dating over 100 years: we sell Girl Scout Cookies. Well, technically I guess my daughters sell Girl Scout Cookies. That’s kind of … Continued
Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued
Understanding the historical data of your consumers is important, but real-time data is critical to the modern customer journey. In his article on Forbes, “Transforming The Customer Experience: Personalization,” Dale Renner, CEO and Founder of RedPoint Global, posits that “A frictionless customer experience can only be enabled through real-time engagement that spans touch points and … Continued
More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued
Let’s face it, we are all now attached to our technology. Who would think about leaving home without their phone? What calls would you miss? What if you suddenly need directions? Or the internet? Or Angry Birds? But what about that other wonderful tool we touch nearly every hour of every working day—our PC. When … Continued
With US advertisers pacing to spend about $4.6 billion on Amazon’s advertising platform in 2018, the company has become the third largest online advertising platform in the United States. According to an article in Fortune, the top two platforms, Facebook and Google, account for 58% of the entire US online advertising market. In 2018, Facebook … Continued
Grabb-It, a software company in Milpitas, California, is turning car windows into advertisements. According to their website: Grabb-It is a location based Dynamic Digital – OOH (DD-OOH) advertising platform. We give the advertisers the perfect opportunity to reach the consumers near the point of purchase. Grabb-It can strategically place your message in front of millions … Continued
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“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.