Consumers Connect More with Purpose-Driven Brands

It’s been happening for a while. Consumers are holding companies accountable for their contributions to the greater good. According to the recently released 2018 Cone/Porter Novelli Purpose Study, nearly 80% of consumers say they are more loyal to purpose-driven brands than traditional brands, and nearly 75% are more willing to defend them. The study also … Continued

When it Comes to Crisis Management, Advance Planning is Everything

Bad news travels fast – especially today – so when facing a crisis situation, companies must be able to respond quickly yet thoughtfully. No one can predict when a crisis will hit or the exact circumstances, but every company faces particular risks or vulnerabilities that are tied to the nature of their products or industry. … Continued

Managing Through a Crisis – Key Takeaways for Crisis Preparedness

When it comes to Crisis Management, sadly it’s not a matter of if but when…and to what degree. Even the strongest, most reputable organizations can be overcome by a crisis situation as we see all too often in the headlines. With today’s 24/7 news cycle and non-stop social media influence, companies cannot afford to be … Continued

So What is PR Exactly?

Being an integrated marketing agency, we’re involved in all parts of the marketing mix – advertising, public relations, promotions, social media. All of them have their role, but the one that seems most misunderstood is PR. If you ask friends or colleagues to describe PR, you’re likely to get a myriad of answers. Is it … Continued

And the winner is…IMW!

Integrated Marketing Works took home the highest honor of the year at the OC PRSA PROTOS Awards ceremony on Friday, August 8, 2014, earning the “Best in Show” total PR program award. Hosted by the Orange County Chapter of the Public Relations Society of America (OC/PRSA), the Annual PROTOS Awards honors top Orange County public … Continued

The Flower Fields “Add Some Color to Your Day!” Campaign

This has been a very exciting season for The Flower Fields, open from March 1st-May 11th. In an effort to reach a larger demographic, advertising, media and PR programs were expanded to reach the Asian, Persian and Hispanic markets in the San Diego and Los Angeles metro areas. We broadcasted on all the major TV … Continued

IMW in the Top 20 Advertising and Top 5 PR Agencies in OC

IMW in the Top 20 Advertising and Top 5 PR Agencies in OC  Orange County is home to nearly 350 advertising agencies, with over 5,052 employees. IMW is ranked in the top 20 Advertising firms among agencies by The Orange County Business Journal’s “2014 Book of Lists.” In addition we are ranked the number … Continued