There’s really no other way to put it. Over the last two months, our worlds have been rocked. If there’s anyone who is going about business as usual right now, they’re definitely the outlier. The events over the past 8 weeks have shocked the system. Depending on how the government regulations and markets have impacted … Continued
The work we’ve done over the past 3 years is ready for the big show. Our goal was to develop an affordable way for our clients to optimize their marketing in real-time based on people walking through their doors. Over the past three years the team here has been designing systems, finding the right data … Continued
Spotting trends and figuring out how your brand should respond is one of the most exciting parts about marketing. Here are five marketing trends that speak volumes about today’s consumers. 1. Living Luxury Young adults are choosing to “live” luxury rather than own it. Instead of physical possessions, more are opting for high-end, memorable experiences … Continued
AHOY Matey! The IMW crewmembers took full advantage of the warm weather and celebrated summer with a trip just a few minutes South of the IMW office to Newport Beach (yes, can you believe it, we are so fortunate to call this our backyard)! With Peter and Chris at the helm, the team hopped aboard … Continued
One of the key tenets of digital marketing is knowing where to find your audience. This is an aspect that must be constantly monitored as it changes often—consumers move around the internet, bouncing from platform to platform with the ebbs and flows of various trends and opportunities. Earlier this year, in an article on Think … Continued
Opening a new door for makeup brands to sell their products, YouTube has released a new update: AR Beauty Try-On. This feature will be used in a split-screen experience while YouTube viewers watch a makeup tutorial. Pre-recorded tutorials will play like normal, while a second screen will stream from a user’s front-facing camera. It is … Continued
Family is a big deal at IMW. Not just the metaphorical co-worker family, but the actual husbands, wives, and kids of each and every employee. One way we celebrate those nearest and dearest? IMW’s Family Bowling Night. Last week, IMW loved ones rolled strikes, spares, and maybe a gutter ball or two at Bowlmor Lanes … Continued
According to a recent Pew Research Study, only 10 percent of Americans don’t use the internet and that statistic has continued to decline every year since 2000. Those not using the internet tend to be seniors, have less than a high school education and are from lower income households living in rural areas. This means … Continued
About a month ago, Telaria, a video advertising software company, partnered with Hulu and published a study detailing how Connected TV (CTV) has become “a key channel for Direct-to-Consumer (DTC) brands to increase reach and drive brand awareness.” This is a big deal. As cord cutting becomes more prevalent, more and more people consume a … Continued
The big show is now over. After months of planning and long days that make your feet sore and the edges of your mouth tired from smiling, it’s done. But is it? Not if you want to extend the benefits of going to the show and turn them into tangible results. Here are four quick … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.