If you and your team have the chance to gather in Avalon on Santa Catalina Island for a day of fun, do it. Not that it should take much convincing, but just in case, here’s a breakdown of our recent excursion. Catalina Fun Fact #1: The Chicago Cubs trained on Catalina Island from 1921 to … Continued
It’s been happening for a while. Consumers are holding companies accountable for their contributions to the greater good. According to the recently released 2018 Cone/Porter Novelli Purpose Study, nearly 80% of consumers say they are more loyal to purpose-driven brands than traditional brands, and nearly 75% are more willing to defend them. The study also … Continued
A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”
Dynamic ads are nothing new. We are constantly followed by these ads on social media and our favorite websites.
It is no secret that consumers are getting smarter and the advertising landscape is constantly evolving and shifting.
Experiential Marketing is a big deal at festivals—and, if Coachella was any indication, it’s getting bigger.
The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued
Black Friday is on the horizon, and for many of our clients, this is make-or-break time for the year. Last year alone $1.93 billion was spent online in the U.S. – nearly a 12% increase from the year prior – and projections have continued growth in 2017. Cyber Monday beat out Black Friday with nearly … Continued
Ah, summer. For most of us the weather is at its best, and while there’s still work to be done, it’s a time to change things up a bit. So I encourage you to accomplish these three must-do’s before the Fall comes around. TRAVEL Studies show that travel can alleviate stress and improve productivity. (Source: … Continued
We live in an information culture that is addicted to “the now.” People want to know what’s happening, as it’s happening, and they want to know now. Live streaming is the latest advancement in this continuing evolution. As the technology has advanced, brands continue to become more involved, and the platforms continue to integrate (and … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.