Bad news travels fast – especially today – so when facing a crisis situation, companies must be able to respond quickly yet thoughtfully. No one can predict when a crisis will hit or the exact circumstances, but every company faces particular risks or vulnerabilities that are tied to the nature of their products or industry. … Continued
Three Ways Tech Takes Experiences Beyond the Footprint The best way to learn about a brand is to experience it. Marketers are constantly on the hunt to uncover new ways to inform audiences and extend the brand relationship with real-life experiences. Experiential campaigns have no geographical limits, reaching consumers anywhere from events, tours, contests, and … Continued
Brand Activation @SWSW: Connecting with Millennials and Influencers South by Southwest (SXSW) has become one of the largest gatherings for marketers looking to reach the elusive Millennial audience, with roughly 35 thousand annual attendees. Held every March in Austin, Texas the 10-day conference features the latest innovations in film, interactive media and music. That makes … Continued
In March IMW attended the 2017 Search Marketing Expo (SMX West) conference put on by Search Engine Land in San Jose, CA. The conference had multiple seminars on SEO and SEM best practices and rising trends with some of the industry’s most influential journalists and gurus. Below is a recap of some of the important … Continued
I recently had the humbling opportunity to be a mentor to an aspiring university student. As we sat in our introductory meeting, his first question was straight to the point: “What have you learned about being a Leader?” Over my 19 year career in the advertising industry, here are the top four takeaways on what leadership … Continued
What is Influencer Marketing? Have you ever followed a celebrity on social media? If so, then you have probably seen them post about a product they use. Sometimes it is a long-winded Facebook post about how using a skin care product changed their life, and sometimes it is as simple as an Instagram post with … Continued
As the third annual Center for Digital Transformation (CDT) at the UC Irvine Paul Merage School of Business is approaching on March 23, 2017, their “Road to Reinvention, Leadership in the Digital Age” theme continues to have a profound effect on marketers. While there is an impressive line-up of participants from enterprise level stalwarts including … Continued
Creating a centralized brand voice is important for every aspect of marketing. Nowhere is that voice more vital than with social media where brands interact more frequently and personally with their audience. Engagements on social media are not guaranteed if you simply talk at people the way you might in a television spot or a … Continued
If you’re like a number of our clients, the plans for the year have been mapped out, production/media schedules are set, execution is underway, and you’re building
In the world of paid search keywords, there are four different match types that help to determine how specific you want to be on the keywords you bid on. A fatal flaw that many PPC accounts have is
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.