This has been a very exciting season for The Flower Fields, open from March 1st-May 11th. In an effort to reach a larger demographic, advertising, media and PR programs were expanded to reach the Asian, Persian and Hispanic markets in the San Diego and Los Angeles metro areas. We broadcasted on all the major TV … Continued
The idea that traditional media works separately from digital media or social media is an idea promoted by the new media, but that will be diluted by the history of technology. These are all media and content outlets that need to work in harmony. Follow me now. Go back in time to coffee. Coffee has … Continued
TV Upfronts 2014-15 Trend Report  CBS ABC NBCIt’s TV Upfront season, an annual event during which the television industry showcases their planned fall and future programming to advertisers for the upcoming season. TV networks takeover New York City with upscale events to host advertisers and critics with a lineup of shows featuring previews, appearances … Continued
IMW in the Top 20 Advertising and Top 5 PR Agencies in OC  Orange County is home to nearly 350 advertising agencies, with over 5,052 employees. IMW is ranked in the top 20 Advertising firms among agencies by The Orange County Business Journal’s “2014 Book of Lists.” In addition we are ranked the number … Continued
IMW is now an official Google Partner in Orange County. The Google Partner program was set up by Google to accredit and provide additional resources to agencies who provide services using Google AdWords, DoubleClick, and Analytics. The partnership with Google is another step in ensuring that our clients continue to receive the latest in category … Continued
Four OC American Advertising Awards for IMW Integrated MarketingWorks (IMW) was recently honored with two silver and two bronze awards from the OC American Advertising Federation for work on behalf of Sunkist Growers and Pacific Hospitality Group.
It’s the Year of Mobile…Again. But really – let’s face it – it’s not going to be the year of mobile as it has been proclaimed and, for the most part, ad agencies aren’t ready (yet). Slowly but surely advertisers are coming around to optimizing their mobile experience, but still too many are putting the … Continued
“When should I hire an SEO agency?” is a question that a number of friends with small/medium-sized businesses ask me all the time, and I find that I usually focus on 4 main factors for them to weigh in to their decision: Time/Effort Quality Cost/Savings Results Time/Effort Workforce utilization is an element that most all … Continued
IMW has been delivering integrated marketing results to the bottom line for our clients for over 20 years. And as integrated marketing communications (IMC) has evolved, so have we. Adding new staff (see the latest addition below) and new approaches, as well. Integration has become an essential concept in marketing because technological advances have changed … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.