There’s really no other way to put it. Over the last two months, our worlds have been rocked. If there’s anyone who is going about business as usual right now, they’re definitely the outlier. The events over the past 8 weeks have shocked the system. Depending on how the government regulations and markets have impacted … Continued
The work we’ve done over the past 3 years is ready for the big show. Our goal was to develop an affordable way for our clients to optimize their marketing in real-time based on people walking through their doors. Over the past three years the team here has been designing systems, finding the right data … Continued
Spotting trends and figuring out how your brand should respond is one of the most exciting parts about marketing. Here are five marketing trends that speak volumes about today’s consumers. 1. Living Luxury Young adults are choosing to “live” luxury rather than own it. Instead of physical possessions, more are opting for high-end, memorable experiences … Continued
According to a recent Pew Research Study, only 10 percent of Americans don’t use the internet and that statistic has continued to decline every year since 2000. Those not using the internet tend to be seniors, have less than a high school education and are from lower income households living in rural areas. This means … Continued
The big show is now over. After months of planning and long days that make your feet sore and the edges of your mouth tired from smiling, it’s done. But is it? Not if you want to extend the benefits of going to the show and turn them into tangible results. Here are four quick … Continued
No matter what you call them, swag, tchotchkes, or promotional products, logo’d items represent a marketing tool with one of the lowest costs per impression, all while providing real-world engagement in an increasingly digital environment. Promotional products and branded apparel have a nearly unrivaled ability to make your audience feel good about your brand. With … Continued
According to Econsultancy, budgets for experiential marketing have risen for 19 consecutive quarters and four trends will continue to drive that growth this year: “Investment from every sector,” “Paid- for experiences,” “’Stayable’ experiences,” and, “Technology and innovation.” We tend to agree. Investment from every sector means everyone is playing now—big brands, small brands, B2B, B2C, … Continued
Thanks to the Girl Scouts, this time of year always gets me thinking about team management. And cookies. For the last few years my family and I have taken part in a tradition dating over 100 years: we sell Girl Scout Cookies. Well, technically I guess my daughters sell Girl Scout Cookies. That’s kind of … Continued
Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued
Understanding the historical data of your consumers is important, but real-time data is critical to the modern customer journey. In his article on Forbes, “Transforming The Customer Experience: Personalization,” Dale Renner, CEO and Founder of RedPoint Global, posits that “A frictionless customer experience can only be enabled through real-time engagement that spans touch points and … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.