Let’s face it, we are all now attached to our technology. Who would think about leaving home without their phone? What calls would you miss? What if you suddenly need directions? Or the internet? Or Angry Birds? But what about that other wonderful tool we touch nearly every hour of every working day—our PC. When … Continued
Grabb-It, a software company in Milpitas, California, is turning car windows into advertisements. According to their website: Grabb-It is a location based Dynamic Digital – OOH (DD-OOH) advertising platform. We give the advertisers the perfect opportunity to reach the consumers near the point of purchase. Grabb-It can strategically place your message in front of millions … Continued
It’s been happening for a while. Consumers are holding companies accountable for their contributions to the greater good. According to the recently released 2018 Cone/Porter Novelli Purpose Study, nearly 80% of consumers say they are more loyal to purpose-driven brands than traditional brands, and nearly 75% are more willing to defend them. The study also … Continued
Dynamic ads are nothing new. We are constantly followed by these ads on social media and our favorite websites.
It is no secret that consumers are getting smarter and the advertising landscape is constantly evolving and shifting.
Three Ways Tech Takes Experiences Beyond the Footprint The best way to learn about a brand is to experience it. Marketers are constantly on the hunt to uncover new ways to inform audiences and extend the brand relationship with real-life experiences. Experiential campaigns have no geographical limits, reaching consumers anywhere from events, tours, contests, and … Continued
I recently had the humbling opportunity to be a mentor to an aspiring university student. As we sat in our introductory meeting, his first question was straight to the point: “What have you learned about being a Leader?” Over my 19 year career in the advertising industry, here are the top four takeaways on what leadership … Continued
What is Influencer Marketing? Have you ever followed a celebrity on social media? If so, then you have probably seen them post about a product they use. Sometimes it is a long-winded Facebook post about how using a skin care product changed their life, and sometimes it is as simple as an Instagram post with … Continued
As the third annual Center for Digital Transformation (CDT) at the UC Irvine Paul Merage School of Business is approaching on March 23, 2017, their “Road to Reinvention, Leadership in the Digital Age” theme continues to have a profound effect on marketers. While there is an impressive line-up of participants from enterprise level stalwarts including … Continued
To execute a successful holiday sales season, you need to work with your team, clients, and vendors early to make sure that everything is in order for smooth holiday sailing.
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.