YouTube AR Beauty Try-On

Opening a new door for makeup brands to sell their products, YouTube has released a new update: AR Beauty Try-On. This feature will be used in a split-screen experience while YouTube viewers watch a makeup tutorial. Pre-recorded tutorials will play like normal, while a second screen will stream from a user’s front-facing camera. It is … Continued

Do Digital Differently

These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued

Thanks-A-Lot

Thanks to the Girl Scouts, this time of year always gets me thinking about team management. And cookies. For the last few years my family and I have taken part in a tradition dating over 100 years: we sell Girl Scout Cookies. Well, technically I guess my daughters sell Girl Scout Cookies. That’s kind of … Continued

Social Media Trends

Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued

The Present is the Future

Understanding the historical data of your consumers is important, but real-time data is critical to the modern customer journey. In his article on Forbes, “Transforming The Customer Experience: Personalization,” Dale Renner, CEO and Founder of RedPoint Global, posits that “A frictionless customer experience can only be enabled through real-time engagement that spans touch points and … Continued

Absentee Event Marketing

More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued

Amazon the Ad Platform

With US advertisers pacing to spend about $4.6 billion on Amazon’s advertising platform in 2018, the company has become the third largest online advertising platform in the United States. According to an article in Fortune, the top two platforms, Facebook and Google, account for 58% of the entire US online advertising market. In 2018, Facebook … Continued