The work we’ve done over the past 3 years is ready for the big show. Our goal was to develop an affordable way for our clients to optimize their marketing in real-time based on people walking through their doors. Over the past three years the team here has been designing systems, finding the right data … Continued
Opening a new door for makeup brands to sell their products, YouTube has released a new update: AR Beauty Try-On. This feature will be used in a split-screen experience while YouTube viewers watch a makeup tutorial. Pre-recorded tutorials will play like normal, while a second screen will stream from a user’s front-facing camera. It is … Continued
According to a recent Pew Research Study, only 10 percent of Americans don’t use the internet and that statistic has continued to decline every year since 2000. Those not using the internet tend to be seniors, have less than a high school education and are from lower income households living in rural areas. This means … Continued
These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued
Thanks to the Girl Scouts, this time of year always gets me thinking about team management. And cookies. For the last few years my family and I have taken part in a tradition dating over 100 years: we sell Girl Scout Cookies. Well, technically I guess my daughters sell Girl Scout Cookies. That’s kind of … Continued
Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued
Understanding the historical data of your consumers is important, but real-time data is critical to the modern customer journey. In his article on Forbes, “Transforming The Customer Experience: Personalization,” Dale Renner, CEO and Founder of RedPoint Global, posits that “A frictionless customer experience can only be enabled through real-time engagement that spans touch points and … Continued
More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued
With US advertisers pacing to spend about $4.6 billion on Amazon’s advertising platform in 2018, the company has become the third largest online advertising platform in the United States. According to an article in Fortune, the top two platforms, Facebook and Google, account for 58% of the entire US online advertising market. In 2018, Facebook … Continued
It is no secret that consumers are getting smarter and the advertising landscape is constantly evolving and shifting.
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.