Being an integrated marketing agency, we’re involved in all parts of the marketing mix – advertising, public relations, promotions, social media. All of them have their role, but the one that seems most misunderstood is PR. If you ask friends or colleagues to describe PR, you’re likely to get a myriad of answers. Is it … Continued
Perception is reality – Why great photography can help build brands You may have seen the hilarious parody executions of Vince Vaughn in stock photos as featured on AdWeek this week. They make a great point. Stock photography can be outright awful, even detrimental to a brand. The reason we think it’s funny is that … Continued
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