Top Agencies Betting on a “Total Market” Approach

Growth of Hispanic Market Fuels New Level of Integration Top advertising agencies have been watching the explosive growth in the Hispanic Market for some time – many have jumped in with both feet, while others are just dipping in their toes. As more compelling data comes in about Hispanic population growth and spending power, the conversation … Continued

Strong Brands mean Strong Business

It was Abraham Lincoln who said “Whatever you are, be a good one.” Those words ring true for successful companies that work to create and nurture their brand. IMW’s brand development services can help you create a successful brand based upon your organization’s objectives and business goals. During our branding process, research is conducted to … Continued

And the winner is…IMW!

Integrated Marketing Works took home the highest honor of the year at the OC PRSA PROTOS Awards ceremony on Friday, August 8, 2014, earning the “Best in Show” total PR program award. Hosted by the Orange County Chapter of the Public Relations Society of America (OC/PRSA), the Annual PROTOS Awards honors top Orange County public … Continued

IMW’s Google Partner Visit

IMW was invited to the Google Complex at the end of August to discuss the new Google Partners program. “We are honored to be a part of the certified agencies, with just a handful here in Orange County,” said Peter Bretschger, President and CMO. Big topics included the latest in measurement techniques, analytics, and “what’s … Continued