Opening a new door for makeup brands to sell their products, YouTube has released a new update: AR Beauty Try-On. This feature will be used in a split-screen experience while YouTube viewers watch a makeup tutorial. Pre-recorded tutorials will play like normal, while a second screen will stream from a user’s front-facing camera. It is … Continued
No matter what you call them, swag, tchotchkes, or promotional products, logo’d items represent a marketing tool with one of the lowest costs per impression, all while providing real-world engagement in an increasingly digital environment. Promotional products and branded apparel have a nearly unrivaled ability to make your audience feel good about your brand. With … Continued
These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued
Goodbye 2018, hello 2019. The exciting world of social media may have you wondering what is going to happen next. Content & Storytelling Gone are the days of simple stock photos, here are the days of full-throttle content marketing campaigns. Storytelling is becoming more and more important. How fast do you scroll through your own … Continued
More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued
A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”
It is no secret that consumers are getting smarter and the advertising landscape is constantly evolving and shifting.
The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued
We live in an information culture that is addicted to “the now.” People want to know what’s happening, as it’s happening, and they want to know now. Live streaming is the latest advancement in this continuing evolution. As the technology has advanced, brands continue to become more involved, and the platforms continue to integrate (and … Continued
In March IMW attended the 2017 Search Marketing Expo (SMX West) conference put on by Search Engine Land in San Jose, CA. The conference had multiple seminars on SEO and SEM best practices and rising trends with some of the industry’s most influential journalists and gurus. Below is a recap of some of the important … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.