Marketing Coming out of COVID-19

There’s really no other way to put it. Over the last two months, our worlds have been rocked. If there’s anyone who is going about business as usual right now, they’re definitely the outlier. The events over the past 8 weeks have shocked the system. Depending on how the government regulations and markets have impacted … Continued

Five Marketing Trends Shaped by Consumer Change

Spotting trends and figuring out how your brand should respond is one of the most exciting parts about marketing. Here are five marketing trends that speak volumes about today’s consumers. 1. Living Luxury Young adults are choosing to “live” luxury rather than own it. Instead of physical possessions, more are opting for high-end, memorable experiences … Continued

Baby Boomers on YouTube

One of the key tenets of digital marketing is knowing where to find your audience. This is an aspect that must be constantly monitored as it changes often—consumers move around the internet, bouncing from platform to platform with the ebbs and flows of various trends and opportunities. Earlier this year, in an article on Think … Continued

Five Ways Swag Works for Your Brand

No matter what you call them, swag, tchotchkes, or promotional products, logo’d items represent a marketing tool with one of the lowest costs per impression, all while providing real-world engagement in an increasingly digital environment. Promotional products and branded apparel have a nearly unrivaled ability to make your audience feel good about your brand. With … Continued

Experiential Marketing in 2019

According to Econsultancy, budgets for experiential marketing have risen for 19 consecutive quarters and four trends will continue to drive that growth this year: “Investment from every sector,” “Paid- for experiences,” “’Stayable’ experiences,” and, “Technology and innovation.” We tend to agree. Investment from every sector means everyone is playing now—big brands, small brands, B2B, B2C, … Continued

The Present is the Future

Understanding the historical data of your consumers is important, but real-time data is critical to the modern customer journey. In his article on Forbes, “Transforming The Customer Experience: Personalization,” Dale Renner, CEO and Founder of RedPoint Global, posits that “A frictionless customer experience can only be enabled through real-time engagement that spans touch points and … Continued

Absentee Event Marketing

More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued

Window Shopping

Grabb-It, a software company in Milpitas, California, is turning car windows into advertisements. According to their website: Grabb-It is a location based Dynamic Digital – OOH (DD-OOH) advertising platform. We give the advertisers the perfect opportunity to reach the consumers near the point of purchase. Grabb-It can strategically place your message in front of millions … Continued

Consumers Connect More with Purpose-Driven Brands

It’s been happening for a while. Consumers are holding companies accountable for their contributions to the greater good. According to the recently released 2018 Cone/Porter Novelli Purpose Study, nearly 80% of consumers say they are more loyal to purpose-driven brands than traditional brands, and nearly 75% are more willing to defend them. The study also … Continued