Three Ways Tech Takes Experiences Beyond the Footprint

Three Ways Tech Takes Experiences Beyond the Footprint The best way to learn about a brand is to experience it. Marketers are constantly on the hunt to uncover new ways to inform audiences and extend the brand relationship with real-life experiences. Experiential campaigns have no geographical limits, reaching consumers anywhere from events, tours, contests, and … Continued

IMW Agency at SXSW 2017 – Avocados from Mexico

Brand Activation @SWSW: Connecting with Millennials and Influencers South by Southwest (SXSW) has become one of the largest gatherings for marketers looking to reach the elusive Millennial audience, with roughly 35 thousand annual attendees. Held every March in Austin, Texas the 10-day conference features the latest innovations in film, interactive media and music. That makes … Continued

IMW Agency at SMX West 2017 – The Biggest Takeaways

In March IMW attended the 2017 Search Marketing Expo (SMX West) conference put on by Search Engine Land in San Jose, CA. The conference had multiple seminars on SEO and SEM best practices and rising trends with some of the industry’s most influential journalists and gurus. Below is a recap of some of the important … Continued

Finding Your Voice – The Power of Social Media Branding

Creating a centralized brand voice is important for every aspect of marketing. Nowhere is that voice more vital than with social media where brands interact more frequently and personally with their audience. Engagements on social media are not guaranteed if you simply talk at people the way you might in a television spot or a … Continued

Marketing or Mind Reading?

As marketers, we all wish we could be mind readers. Instead, we rely on a combination of research, insights and data, but it’s important not to lose sight of basic human nature.

Top Tips for Experiential Marketing

From advertising to social media, all parts of the marketing mix help drive brand engagement, but one of the most memorable ways to connect with your consumers is through experiential marketing.

Building Relationships One at a Time.

Or a thousand at a time. It’s all a matter of integrating the plan. No matter the customer group, demographic or geographic clustering, building relationships is the currency of every business. The key to accomplishing this is to understand the other person’s interests and needs. Marketers have to take the same attitude of all good … Continued