The Google Glass Experience

The glasses themselves can be a bit awkward. The originals don’t have lenses, though others (of course purchased as upgrades) are designed in a more mainstream style by partnering with Luxottica Group. These more familiar styles definitely temper the attention while walking around with space-aged looking equipment across your brow. Though, all that being said, … Continued

The Flower Fields “Add Some Color to Your Day!” Campaign

This has been a very exciting season for The Flower Fields, open from March 1st-May 11th. In an effort to reach a larger demographic, advertising, media and PR programs were expanded to reach the Asian, Persian and Hispanic markets in the San Diego and Los Angeles metro areas. We broadcasted on all the major TV … Continued

It’s All Just One Media Plan

The idea that traditional media works separately from digital media or social media is an idea promoted by the new media, but that will be diluted by the history of technology. These are all media and content outlets that need to work in harmony. Follow me now. Go back in time to coffee. Coffee has … Continued

TV Upfronts 2014-15 Trend Report

TV Upfronts 2014-15 Trend Report  CBS ABC NBCIt’s TV Upfront season, an annual event during which the television industry showcases their planned fall and future programming to advertisers for the upcoming season. TV networks takeover New York City with upscale events to host advertisers and critics with a lineup of shows featuring previews, appearances … Continued

IMW in the Top 20 Advertising and Top 5 PR Agencies in OC

IMW in the Top 20 Advertising and Top 5 PR Agencies in OC  Orange County is home to nearly 350 advertising agencies, with over 5,052 employees. IMW is ranked in the top 20 Advertising firms among agencies by The Orange County Business Journal’s “2014 Book of Lists.” In addition we are ranked the number … Continued