Marketing Coming out of COVID-19

There’s really no other way to put it. Over the last two months, our worlds have been rocked. If there’s anyone who is going about business as usual right now, they’re definitely the outlier. The events over the past 8 weeks have shocked the system. Depending on how the government regulations and markets have impacted … Continued

Google’s Search Engine Results Page Changes its look

If part of your marketing plan includes search engine marketing, then you should’ve noticed this week that the results page looks a bit different on your desktop and tablet. The Search Engine Results Page (SERP, for short) underwent a fairly dramatic shift this week that may have a substantial impact in how your search engine … Continued

Google’s Mobile-Friendly Algorithm is Shaking Things up

Making sure your web site is mobile friendly is now more important than ever. On April 21, Google will be rolling out its latest change to their algorithm – this one particularly focused on rewarding sites with mobile friendly usability. This latest update is a continuation of their 2013 update, but is expected to have … Continued

Launching Denso’s New Heavy Duty Product Line

Do you like trucks, motors, engines and power? Well we do! And that is one of the reasons we are really excited to announce our newest client, DENSO Heavy Duty Automotive. DENSO is a leading supplier of advanced automotive technology, systems and components for all the world’s major automakers and has charged IMW with a … Continued

Strong Brands mean Strong Business

It was Abraham Lincoln who said “Whatever you are, be a good one.” Those words ring true for successful companies that work to create and nurture their brand. IMW’s brand development services can help you create a successful brand based upon your organization’s objectives and business goals. During our branding process, research is conducted to … Continued

IMW’s Google Partner Visit

IMW was invited to the Google Complex at the end of August to discuss the new Google Partners program. “We are honored to be a part of the certified agencies, with just a handful here in Orange County,” said Peter Bretschger, President and CMO. Big topics included the latest in measurement techniques, analytics, and “what’s … Continued