When it comes to Crisis Management, sadly it’s not a matter of if but when…and to what degree. Even the strongest, most reputable organizations can be overcome by a crisis situation as we see all too often in the headlines. With today’s 24/7 news cycle and non-stop social media influence, companies cannot afford to be … Continued
In 2009, I was introduced to TED Talks. Infatuated with the concept, I spent countless days swarming through TED’s library obsessively digging trying to find inspired creative dynamite. That’s when I found a talk by Simon Sinek. Simon’s talk focused around the fundamental difference between the “Apples” of the world and everyone else. That difference … Continued
The other month I wrote about how analytics can be a flawed science. Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry. Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.