Spotting trends and figuring out how your brand should respond is one of the most exciting parts about marketing. Here are five marketing trends that speak volumes about today’s consumers. 1. Living Luxury Young adults are choosing to “live” luxury rather than own it. Instead of physical possessions, more are opting for high-end, memorable experiences … Continued
The big show is now over. After months of planning and long days that make your feet sore and the edges of your mouth tired from smiling, it’s done. But is it? Not if you want to extend the benefits of going to the show and turn them into tangible results. Here are four quick … Continued
Thanks to the Girl Scouts, this time of year always gets me thinking about team management. And cookies. For the last few years my family and I have taken part in a tradition dating over 100 years: we sell Girl Scout Cookies. Well, technically I guess my daughters sell Girl Scout Cookies. That’s kind of … Continued
More often than not, leveraging a specific event for marketing purposes requires a presence at said event—it’s hard to talk about a part unless you’re at it. For the savvy, there’s a workaround: just talk to people already at the party and get them to leverage on your behalf. In a recent interview, Jessica Robinson, … Continued
Brand Activation @SWSW: Connecting with Millennials and Influencers South by Southwest (SXSW) has become one of the largest gatherings for marketers looking to reach the elusive Millennial audience, with roughly 35 thousand annual attendees. Held every March in Austin, Texas the 10-day conference features the latest innovations in film, interactive media and music. That makes … Continued
From advertising to social media, all parts of the marketing mix help drive brand engagement, but one of the most memorable ways to connect with your consumers is through experiential marketing.
Top 5 Ways to Maximize Your Trade Show ROI Trade show season is wrapping up at IMW for clients in several B2B industries. One of the most notable is the Avocados from Mexico 360-degree program at the recent 2014 PMA Fresh Summit Convention and Expo in Anaheim, CA – the largest gathering of fresh produce … Continued
Integrated Marketing Works took home the highest honor of the year at the OC PRSA PROTOS Awards ceremony on Friday, August 8, 2014, earning the “Best in Show” total PR program award. Hosted by the Orange County Chapter of the Public Relations Society of America (OC/PRSA), the Annual PROTOS Awards honors top Orange County public … Continued