Do Digital Differently

These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued

How data is going to change your 2018

The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued

The Opportunity: Black Friday/Cyber Monday

Black Friday is on the horizon, and for many of our clients, this is make-or-break time for the year. Last year alone $1.93 billion was spent online in the U.S. – nearly a 12% increase from the year prior – and projections have continued growth in 2017. Cyber Monday beat out Black Friday with nearly … Continued

IMW Agency at SMX West 2017 – The Biggest Takeaways

In March IMW attended the 2017 Search Marketing Expo (SMX West) conference put on by Search Engine Land in San Jose, CA. The conference had multiple seminars on SEO and SEM best practices and rising trends with some of the industry’s most influential journalists and gurus. Below is a recap of some of the important … Continued

The Reporting of Analytics

The other month I wrote about how analytics can be a flawed science.  Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry.  Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued

Google’s Mobile-Friendly Algorithm is Shaking Things up

Making sure your web site is mobile friendly is now more important than ever. On April 21, Google will be rolling out its latest change to their algorithm – this one particularly focused on rewarding sites with mobile friendly usability. This latest update is a continuation of their 2013 update, but is expected to have … Continued