These days brands (and we who market them) are challenged to develop strategies and experiences that capture the attention of an audience that is smarter, savvier, and pickier than ever. No pressure, right? Here are some ways one might do that: New opportunities. As digital continues to move into a more prominent role in businesses … Continued
Search Engine Marketing
The amount of data that is recorded every day is staggering. Daily habits of your customers are being recorded every moment of every day. Where they’re dining, what hotels they’re staying in, and all the way down to how they move around in a Nordstrom’s, or look at items on the shelves in your local … Continued
Black Friday is on the horizon, and for many of our clients, this is make-or-break time for the year. Last year alone $1.93 billion was spent online in the U.S. – nearly a 12% increase from the year prior – and projections have continued growth in 2017. Cyber Monday beat out Black Friday with nearly … Continued
In March IMW attended the 2017 Search Marketing Expo (SMX West) conference put on by Search Engine Land in San Jose, CA. The conference had multiple seminars on SEO and SEM best practices and rising trends with some of the industry’s most influential journalists and gurus. Below is a recap of some of the important … Continued
In the world of paid search keywords, there are four different match types that help to determine how specific you want to be on the keywords you bid on. A fatal flaw that many PPC accounts have is
Every year marketers say that this is going to be a monumental year of change for the digital realm. And every year, they are not wrong. In 2015, we saw the rise of mobile indexing for organic search, better known as Mobilegeddon
To execute a successful holiday sales season, you need to work with your team, clients, and vendors early to make sure that everything is in order for smooth holiday sailing.
To the common observer, this may seem like a minor change — a few more characters here, a few more here, but for your SEM manager, a new world of opportunities has just opened up.
The other month I wrote about how analytics can be a flawed science. Definitions of data, transparency of sources, and the lack of analysis continue — and look as though it will continue to plague our industry. Though, in the midst of all of this, there have been some great advancements that are bringing analytics … Continued
Making sure your web site is mobile friendly is now more important than ever. On April 21, Google will be rolling out its latest change to their algorithm – this one particularly focused on rewarding sites with mobile friendly usability. This latest update is a continuation of their 2013 update, but is expected to have … Continued