Experiential Marketing in 2019

According to Econsultancy, budgets for experiential marketing have risen for 19 consecutive quarters and four trends will continue to drive that growth this year: “Investment from every sector,” “Paid- for experiences,” “’Stayable’ experiences,” and, “Technology and innovation.” We tend to agree. Investment from every sector means everyone is playing now—big brands, small brands, B2B, B2C, … Continued

Meeting Etiquette: Me and My PC

Let’s face it, we are all now attached to our technology. Who would think about leaving home without their phone? What calls would you miss? What if you suddenly need directions? Or the internet? Or Angry Birds? But what about that other wonderful tool we touch nearly every hour of every working day—our PC. When … Continued

Digital Transformation – Vital for Mid-Market Businesses

As the third annual Center for Digital Transformation (CDT) at the UC Irvine Paul Merage School of Business is approaching on March 23, 2017, their “Road to Reinvention, Leadership in the Digital Age” theme continues to have a profound effect on marketers. While there is an impressive line-up of participants from enterprise level stalwarts including … Continued

Top Tips for Experiential Marketing

From advertising to social media, all parts of the marketing mix help drive brand engagement, but one of the most memorable ways to connect with your consumers is through experiential marketing.

So What is PR Exactly?

Being an integrated marketing agency, we’re involved in all parts of the marketing mix – advertising, public relations, promotions, social media. All of them have their role, but the one that seems most misunderstood is PR. If you ask friends or colleagues to describe PR, you’re likely to get a myriad of answers. Is it … Continued

Top 5 Ways to Maximize Your Trade Show ROI

Top 5 Ways to Maximize Your Trade Show ROI Trade show season is wrapping up at IMW for clients in several B2B industries. One of the most notable is the Avocados from Mexico 360-degree program at the recent 2014 PMA Fresh Summit Convention and Expo in Anaheim, CA – the largest gathering of fresh produce … Continued