Your 2017 budgets are approved. Now what?
For many of our clients, now is is the time that all eyes start to look at next year; and oftentimes in the rush of things it’s just easiest to dust off last year’s plan and start from there
Integrated Marketing
Google Expanded Text Ads – How it will affect your business
To the common observer, this may seem like a minor change — a few more characters here, a few more here, but for your SEM manager, a new world of opportunities has just opened up.
Building a team that works together
Let’s face it. We all know that working in silos won’t fully leverage the talents of your staff and agencies. As I write this I am flying home from an all agency meeting
Marketing or Mind Reading?
As marketers, we all wish we could be mind readers. Instead, we rely on a combination of research, insights and data, but it’s important not to lose sight of basic human nature.
The Hook Model – Staying top of mind to the consumer
I love the human psyche especially in marketing. Did you know most fast food logos use red and yellow? One triggers your appetite and the other triggers the feeling of happiness.
3 Keys When Using Facebook Reactions for Business Pages
What does the new liking system on Facebook mean for business pages? As of today, Facebook has upgraded its liking system with “Reactions.”
Social Responsibility… Can your business do more by doing less?
On the heels of the Pope’s visit you can’t help but be uplifted. Everywhere he went he spread the words that we as a society needed to hear.
97 People, 24 Agencies, 3,831.5 Hour – Forge 54
In the beginning of October, I was invited to sit on a “Mentor Panel” of the 2015 Forge 54 project.
How Clients and Agencies Gain from Agency Consolidation
One of the trends which has both the agency world and CMO’s staying up late at night is the move to slim down the number of agencies companies are using.
Managing Through a Crisis – Key Takeaways for Crisis Preparedness
When it comes to Crisis Management, sadly it’s not a matter of if but when…and to what degree. Even the strongest, most reputable organizations can be overcome by a crisis situation as we see all too often in the headlines. With today’s 24/7 news cycle and non-stop social media influence, companies cannot afford to be … Continued