Do you like trucks, motors, engines and power? Well we do! And that is one of the reasons we are really excited to announce our newest client, DENSO Heavy Duty Automotive. DENSO is a leading supplier of advanced automotive technology, systems and components for all the world’s major automakers and has charged IMW with a … Continued
Branding. It can seem like a daunting discussion. How many touch points are there between you and your clients? Dozens? Hundreds? Thousands? And now, what if they all had to change? Daunting or not, as times change, so must we: Evolve – Adapt – Progress.
This October, our Creative Director, Cynthia Murnane attended the 2014 Adobe MAX Creative Conference. By attending conferences, IMW keeps our creative fresh, relevant and ready for the next assignment. Here are a few insights from the conference: Touchscreens will be the future. One of the announcements that created a lot of buzz was that Adobe … Continued
Top 5 Ways to Maximize Your Trade Show ROI Trade show season is wrapping up at IMW for clients in several B2B industries. One of the most notable is the Avocados from Mexico 360-degree program at the recent 2014 PMA Fresh Summit Convention and Expo in Anaheim, CA – the largest gathering of fresh produce … Continued
In our continual thirst to be ahead of the curve, I attended a conference of over 250 marketing agencies who shared, yes, really shared, their finest and brightest people along with what are real trends in the digital world that will have real impact. So as many of you are finishing up or just starting … Continued
Growth of Hispanic Market Fuels New Level of Integration Top advertising agencies have been watching the explosive growth in the Hispanic Market for some time – many have jumped in with both feet, while others are just dipping in their toes. As more compelling data comes in about Hispanic population growth and spending power, the conversation … Continued
It was Abraham Lincoln who said “Whatever you are, be a good one.” Those words ring true for successful companies that work to create and nurture their brand. IMW’s brand development services can help you create a successful brand based upon your organization’s objectives and business goals. During our branding process, research is conducted to … Continued
Integrated Marketing Works took home the highest honor of the year at the OC PRSA PROTOS Awards ceremony on Friday, August 8, 2014, earning the “Best in Show” total PR program award. Hosted by the Orange County Chapter of the Public Relations Society of America (OC/PRSA), the Annual PROTOS Awards honors top Orange County public … Continued
IMW was invited to the Google Complex at the end of August to discuss the new Google Partners program. “We are honored to be a part of the certified agencies, with just a handful here in Orange County,” said Peter Bretschger, President and CMO. Big topics included the latest in measurement techniques, analytics, and “what’s … Continued
The glasses themselves can be a bit awkward. The originals don’t have lenses, though others (of course purchased as upgrades) are designed in a more mainstream style by partnering with Luxottica Group. These more familiar styles definitely temper the attention while walking around with space-aged looking equipment across your brow. Though, all that being said, … Continued
Our most recent work,
“The Advent of the Analytically Creative Agency,” goes into detail regarding the way IMW thinks, works, and is moving forward. Sound interesting? Drop your email below to get the PDF.