With US advertisers pacing to spend about $4.6 billion on Amazon’s advertising platform in 2018, the company has become the third largest online advertising platform in the United States. According to an article in Fortune, the top two platforms, Facebook and Google, account for 58% of the entire US online advertising market. In 2018, Facebook … Continued
Grabb-It, a software company in Milpitas, California, is turning car windows into advertisements. According to their website: Grabb-It is a location based Dynamic Digital – OOH (DD-OOH) advertising platform. We give the advertisers the perfect opportunity to reach the consumers near the point of purchase. Grabb-It can strategically place your message in front of millions … Continued
A recent study by the Advertising Research Foundation (ARF) and TVision Insights found that ”short form, six-second ads on television capture 8%-11% more attention than longer ads.”
Dynamic ads are nothing new. We are constantly followed by these ads on social media and our favorite websites.
It is no secret that consumers are getting smarter and the advertising landscape is constantly evolving and shifting.
We live in an information culture that is addicted to “the now.” People want to know what’s happening, as it’s happening, and they want to know now. Live streaming is the latest advancement in this continuing evolution. As the technology has advanced, brands continue to become more involved, and the platforms continue to integrate (and … Continued
Three Ways Tech Takes Experiences Beyond the Footprint The best way to learn about a brand is to experience it. Marketers are constantly on the hunt to uncover new ways to inform audiences and extend the brand relationship with real-life experiences. Experiential campaigns have no geographical limits, reaching consumers anywhere from events, tours, contests, and … Continued
In March IMW attended the 2017 Search Marketing Expo (SMX West) conference put on by Search Engine Land in San Jose, CA. The conference had multiple seminars on SEO and SEM best practices and rising trends with some of the industry’s most influential journalists and gurus. Below is a recap of some of the important … Continued
What is Influencer Marketing? Have you ever followed a celebrity on social media? If so, then you have probably seen them post about a product they use. Sometimes it is a long-winded Facebook post about how using a skin care product changed their life, and sometimes it is as simple as an Instagram post with … Continued
As the third annual Center for Digital Transformation (CDT) at the UC Irvine Paul Merage School of Business is approaching on March 23, 2017, their “Road to Reinvention, Leadership in the Digital Age” theme continues to have a profound effect on marketers. While there is an impressive line-up of participants from enterprise level stalwarts including … Continued